Native mobile application development - would it acquit expectations or not

Companies come to the Internet with some typical steps - creating a website, developing a mobile version. These activities are always accompanied with analyzing different indexes and marks. Next step is often connected to the application development for the customers that spend a lot of time on their mobile devices. The company could have really great results with this operation if its target audience is connected with mobile gadgets. At this moment there is a question of what to choose -  native mobile application development or cross-platform, and which option will be better for the particular firm. This is the choice each company should make itself as there can’t be an ideal decision for all of them.

Benefits and main differences of cross-platform and native mobile application development

There are the different price and expected results for every type of development: as for mobile application development or developing websites for mobile devices. But each kind of development has its own benefits and drawbacks that should be considered during the making decision process. Native mobile application development includes work with platform-specific programming languages to build apps for each OS in particular. Java is used for Android and Swift or Objective-C for iOS by developers. In each case those languages have access to all services of a device and work correctly due to OS optimization.

Benefits of using  native mobile application development:

  1. applications works quickly;
  2. nearly absolute absence of bugs; 
  3. all functions run in the right way due to services that are needed; 
  4. design is adopted for a particular OS;
  5. work with fixed segment of your target audience;
  6. work without Internet connection.

Cross-platform application development includes works with one application that adapts to different operation systems. The most popular framework for such a development is PhoneGap. It opens access to the application for the device and program platform possibilities.

Benefits of using cross-platform application development:

  1. lower price;
  2. less time for developing the application;
  3. less time for entry changes for application work;
  4. works with Internet connection;
  5. an easy way for application’s branding.


There is no universal decision for all companies because the choice of native or cross-platforming development must be based on individual features including characteristics of company activity, target audience, geolocation etc. All the main information and specifications of the company should be discussed with developers in order to get the best outcome.