Today, the Internet is not only an integral part of most people’s lives but also one of the most effective business tools. Every second, a huge number of users around the world explore the range of available products and services, make purchases, and look for relevant information on the Internet.
Obviously, it would be extremely helpful for software development companies providing products or services on the Web, if the interested users themselves found the outsourcing agency website, saw the product range and have become new customers. Statistics show that people who use search engines seek to get the desired result as soon as possible, so they seldom look beyond the first or second page of search results. That is what SEO is used for – to improve the site’s position.
SEO for web development
SEO abbreviation stands for search engine optimization and means a complex of measures for internal and external optimization of a site with the primary purpose to increase the quality of its performance in terms of search engines, and to improve the position of the software development agency website in search results for particular user queries. Simply put, SEO is necessary to increase the number of site’s visitors, especially those who would be interested in offered products, services or information.
Existing methods of search engine optimization can be divided into two major groups: the methods of internal (working within the site) and external (working with external factors) optimization.
Internal optimization involves advancing the website application by correcting the possible errors, refactoring the HTML code, improving the navigation and the conversion of the existing content, adding the original relevant articles, optimizing for the certain queries, etc.
The purpose of the external optimization is to build a sufficient mass of links to the site and promote it to the top of the targeted requests output, as well as enhance its credibility in terms of search engines. This is achieved through the banners placement, registration in different directories, exchange or purchase of the links from other topical sites, forums, social networks and other platforms.
As a rule, the work of SEO-experts begins with internal optimization, that is, elimination of the various errors, the design improvement, interesting and useful content addition, only after that it makes sense to invest the money into buying links. It should be obvious that if the content of the software development agency website will not attract the interest of the visitor, they will not stay for long, and significantly increasing the traffic just by purchasing links will be impossible. In addition, after the desired outcome, i.e. raising the website into the top of the search systems’ results, is reached, further efforts to preserve its position are required: monitoring the site’s performance in comparison with the competition, regularly updated content, website application linking adjustments, etc.
Advantages of SEO in software development service
One of the major advantages of using the search engine optimization is that it allows announcing the proposed software development companies products or services to the target audiences for which they are designed.
The search engines are perceived by the users as the independent experts that can help make the right choice. Thus, going to the site with organic search, the person is more inclined to trust the information contained therein, than after the transition through the advertising link.
Using SEO allows achieving a lasting effect. Reaching the high rated position in the issuance will allow the site to have a great attendance for quite a long time, even if the active measures to promote the resource will be suspended. The influx of potential customers will remain as long as the information, provided by the website application will not lose its relevance. In addition, with the growing popularity of the resource, the “natural” backlinks to it will start to appear, which in turn will raise its credibility for the search engines.
Another important advantage is the possibility of real and objective assessment of productivity in the accompanying optimization efforts. For this purpose, specialized online tools exist, the use of which allows obtaining the necessary statistical information.