Auchan Retail Group, an international corporation, is the 11th World food group according to the Deloitte ranking in 2018. It is 35th biggest global employer, possessing 4,084 points of sale and offers all forms of retailing in 17 countries: hypermarkets, city center superstores, supermarkets, and ultra-convenience stores – all supplemented by the power and flexibility of e-retail. Creating a new-generation of retailing that improves people’s lives, Auchan Retail places customers at the center of its actions. The retailer’s role becomes multi-format, delivering a new customer experience - close, connected, surprising, and considerate.

Auchan was focused on handling a marketing campaign. Crafting a web platform, was a part of an ambitious business plan intended to boost demand and at the same time to improve the client’s comfort. Our team was assigned to build an online system where customers could place pre-orders for a streamlined in-store experience. A key challenge was building a top-notch, reliable custom web platform on a very tight schedule.

We were able to find a comprehensive solution that would give a certain level of control over a very challenging business in a short time. The tool had to offer personalized and timely services for ordering seasonal and promotional products. It also needed to provide people with better purchasing tools and make it easier for the purchasing and promotion teams to work closely together. The ultimate goal was to improve customer service and add great value to store revenues.