IKEA & BWP Group

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Product Overview

Client’s goals

The company focuses on enhancing customer service by creating in-store experience that drove traffic and sales. Developing and implementing marketing campaign that ensure customer satisfaction and value during the overall shopping experience.

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Implementation

We worked closely with BWP Group to create an Internet of Things based heart sensor with custom 3D printed cases. This was a highly time pressured and high profile project.

Value Delivered

We delivered the experience across all 21 of IKEA's UK stores, ensuring that full tech support and training was given to provide an engaging experience that exceeded expectations.

Project Results

Engaged customers enjoyed a different in-store experience - over the 4 week event, over 3,000 experiences were made and an uplift in sales was recorded (NDA on stat).

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