IKEA, BWP Group Case Study

IoT Based Solution to Enhance In-store Experience

Client
BWP Group is a full-service brand and marketing consultancy specializing merely in retail and leisure destinations. Being IKEA’s leading agency for 6 years, BWP Group translates the company’s mission of building an emotional connection with customers through marketing activities. Managing a number of campaigns at a national brand level and doing event-based store marketing, BWP Group helped the retailer attract new consumers and reconnect them with the brand.
Business Challenge
BWP Group was focused on handling a marketing campaign, and the crafting of an idea for in-store customer experience: demonstrating through data that IKEA mattresses would genuinely relax them! The aim was to boost demand and drive sales. BWP turned to Jelvix to perform this task.

Location: United Kingdom
INDUSTRY: Retail
SERVICES: Retail Software Development Services, IoT software development
TECHNOLOGIES: Android, Web App, Raspberry Pi, 3D Printing

Product Overview

Client’s goals

The company focuses on enhancing customer service by creating in-store experience that drove traffic and sales. Developing and implementing marketing campaign that ensure customer satisfaction and value during the overall shopping experience.

Implementation

We worked closely with BWP Group to create an Internet of Things based heart sensor with custom 3D printed cases. This was a highly time pressured and high profile project.

Value Delivered

We delivered the experience across all 21 of IKEA's UK stores, ensuring that full tech support and training was given to provide an engaging experience that exceeded expectations.

Project Results

Engaged customers enjoyed a different in-store experience - over the 4 week event, over 3,000 experiences were made and an uplift in sales was recorded (NDA on stat).

David Wenner

Co-Founder, VocalReferences

Our application was finished and able to generate revenue within one year as the Jelvix team adhered to the required timeline efficiently and professionally. They were communicative, responsive, and always available to take on feedback and make tweaks or changes as required.

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Patrice Archer

Founder & MD, Appy Ventures Farnham, Surrey, UK

Great to work with such a professional team. I've worked with many development teams over the past 2 years but Jelvix had by far the most proactive communication style and the quality of output. They met the timeline, delivered code after each weekly sprint and generally impressed us.

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Joanna Conti

CEO, Vista Research Group Annapolis, USA

Over the last year, Jelvix has developed a very complex, HIPAA-compatible app for my research company. I have been extremely pleased with our developer and the company, and highly recommend Jelvix. I am continuing to work with them on the next phase of the app.

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