The main reasons for developing websites for mobile devices
Your choice must be based on the purposes of your website and the production of your company. There are some facts that could help you make the decision:
- Search extradition.The websites with mobile or adoptive versions are better ranked by search systems. Websites with the mobile version are marked by the special label in search systems like Google.
- Loyalty. Due to the Google analytics 67% of customers make a purchase if website contributes to easy-shopping or easy-navigating. 61 % of people immediately close the website if they can’t quickly search for the desired items or if it requires some additional actions. Behavioral factors is an important attribute, especially during mobile application design and development process!
- Сonversion. The main aim of mobile optimization of the website is to raise up the conversion. Companies that launch mobile versions of the website have seen the different increase of conversion even for 50%. There is a methodology called Mobile First that tells us to think about developing websites for mobile devices and only then about the desktop. It could be introduced in all activities that are connected with clients - from e-mail newsletter to designing graphic elements.